Landing pages and sales funnels are crucial for online businesses. Choosing the right WordPress plugin to simplify this process is essential. OptimizePress is a popular choice, and this review explores everything you need to know about its latest version.
OptimizePress 3 is a completely redesigned plugin, rebuilt from the ground up. It prioritizes building landing pages, although it can be used for posts as well. This dedicated focus on conversions makes it a valuable tool for marketers. Unlike page builders that cater to designers, OptimizePress emphasizes features that optimize for conversions, making it ideal for marketers seeking to improve their results.
How Easy is it to Set Up OptimizePress 3?
The OptimizePress dashboard plugin acts as a central hub for other OptimizePress plugins and a WordPress theme. It simplifies installation and activation of all related products. The dashboard also allows you to create landing pages, manage integrations with your email service provider, optimize script loading for improved performance, and more.
The streamlined dashboard is user-friendly and efficient. It provides a clear and concise overview of your OptimizePress settings and tools.
The “Lightning Builder”: Simplified Landing Page Design
The Lightning Builder offers a clean interface with a WYSIWYG preview of your landing page. A panel across the top provides access to essential settings, elements, undo/redo options, preview and save buttons.
Editing is intuitive – simply click on an element to access its options. A breadcrumb navigation simplifies selection of other elements or sections. For granular control, a hidden menu provides access to padding, margins, mobile settings, code injection, and more. Mobile responsiveness is easily managed within this menu.
The “Elements” button offers a range of options, including conversion-focused elements like opt-in forms, countdown timers, and testimonial blocks. “Sections” allows you to add pre-built sections, such as call-to-actions or hero areas. Editing two-step popovers is also streamlined within the builder.
OptimizePress 3 Templates: A Variety of Conversion-Focused Designs
OptimizePress 3 offers 50+ modern templates categorized for various purposes: landing pages, thank you pages, sales pages, webinar pages, launch pages, and collections. This variety caters to a wide range of marketing needs.
The “Collections” category provides themed sets of templates, ensuring design consistency across your sales funnel. The templates are not only well-designed but also serve as inspiration for both design and marketing strategies. Landing page templates cover various scenarios, including simple opt-in forms, free shipping offers, personal branding homepages, event promotions, and more.
OptimizePress 3 as a Content Builder
While primarily a landing page builder, OptimizePress 3 also functions as a content builder for blog posts. The visual editor allows for easy formatting within your WordPress theme.
Although Gutenberg remains a popular choice for content editing, OptimizePress offers a compelling alternative, especially for those seeking a more visual approach.
SmartTheme: A Lead Generation Focused WordPress Theme
OptimizePress 3 includes SmartTheme, a minimalist WordPress theme with extensive customization options and built-in opt-in forms.
This theme allows for strategic placement of opt-in forms on blog posts and pages, supporting both single and two-step opt-ins. Its lead generation focus makes it a valuable addition to the OptimizePress suite.
OptimizePress 3 Performance and Speed
The Lightning Editor is fast and efficient, ensuring a seamless building experience. Page load times are also optimized for a positive user experience. OptimizePress 3 includes a script and style enabler to address potential performance issues arising from multiple WordPress plugins. This feature allows you to selectively enable scripts and CSS styles on landing pages, minimizing unnecessary bloat and improving load times.
OptimizePress Scarcity Add-on: Leveraging Social Proof
The scarcity add-on, included in Business and Suite plans, focuses on social proof to enhance conversions. It integrates with WooCommerce and SamCart, allowing you to display recent purchases or other social proof signals.
This add-on offers a cost-effective alternative to expensive social proof tools, providing valuable functionality for boosting conversions. It can also be used to announce new blog posts or display website visitor counts.
OptimizeLeads: Opt-in Forms and Lead Magnet Delivery
OptimizeLeads, included in Business and Suite plans, is a standalone SaaS platform for creating opt-in forms and delivering lead magnets. It supports various opt-in form types, including popovers, full-screen overlays, slide-ins, and alert bars.
While its visual editor is more basic than the OptimizePress landing page builder, it offers quick form customization and integrates seamlessly with WordPress. OptimizeLeads includes A/B testing and analytics, along with a 5,000 pageview limit (expandable for a fee).
Funnel Builder Add-on and Future Updates
OptimizePress continues to evolve, with a funnel builder plugin released in December 2019. This allows for the creation of various funnel types, including launch, list building, sales, and webinar funnels. Recent updates have added A/B testing and funnel analytics.
A checkout builder is also available, providing a comprehensive solution for managing checkout pages, integrating payment providers, offering bump offers, and delivering digital files. These additions transform OptimizePress into a complete platform for lead generation, content publishing, and sales funnels.
OptimizePress 3 Pricing
OptimizePress 3 offers three pricing plans: Builder ($129/year for 1 website), Suite ($199/year for 20 websites), and Suite Pro ($249/year for 25 websites). The Suite and Suite Pro plans include valuable add-ons like OptimizeLeads, OptimizeFunnels, and OptimizeCheckouts. These plans provide exceptional value for businesses seeking a comprehensive suite of marketing tools.
OptimizePress 3 Review: Verdict
OptimizePress 3 is a powerful and user-friendly platform for building high-converting landing pages and sales funnels in WordPress. Its latest version addresses previous shortcomings with improved speed, ease of use, and better templates. The addition of recent updates, including the funnel builder and checkout builder, makes OptimizePress a complete solution for online businesses. Its intuitive editor, valuable add-ons, and competitive pricing make it a top choice for WordPress users focused on maximizing conversions.
